sentoujours.
-Continually,
Near the glow -

sentoujours is a word combining the Japanese "sensu" (folding fan), the French "toujours" meaning eternal, and the English word "sense."
Sense opens the way.
This conviction is the origin of this brand.

What is sentoujours.?

sentoujours. is a brand that delivers products to help you remember your true self.

Trying to meet others' expectations,
getting used to conforming to what's right or to our roles,
we repeatedly lose touch with our own feelings.

But it's not lost.

Just quietly breathing in a place where the light doesn't reach.

sentoujours. exists
to awaken that sensation.

There's no need to change.
There's no need to add anything.
There's no need to remove anything.

Just
remembering your true self.

So we focus on
protecting, carrying, and wearing.

日々 の何気ない所作を、
自分 を慈しむ時間へと変えるプロダクトを届けています。

Brand philosophy

Our product journey begins
with the selection of materials.

The fabric used for the jewelry box is the same fabric adopted by world-renowned fashion houses.

For the metals and stones used in our jewelry, we select only materials worthy of being worn for a long time.

They are shaped by the hands of artisans, who meticulously work on each piece.

We continue to create things that can stay with you for a long time, and deeply.

That's because we believe that only what touches a true sensation can awaken one.

Because it's something that will be with you for a long time,
we make absolutely no compromises, even in the unseen processes.
We believe that beauty resides in the accumulation of such efforts.