sentoujours.
-Continually,
Near the glow -

sentoujours is a blend of the Japanese word for "folding fan" (扇子), the French word "toujours" meaning "always" or "forever," and the English word "sense." The conviction that "sense leads the way" is the origin of this brand.

What is sentoujours.?

Again and again, I forget myself.
As I try to live up to others' expectations,
as I get used to conforming to what's right and to my roles,
before I know it, I drift away from my own feelings.

But it's not that I've lost it.
It's just breathing quietly in a place where the light can't reach.

sentoujours. exists
to awaken that sensation.

There's no need to change. No need to add.
No need to subtract.
Just open the door that was closed,
with your own hands.
Just remember.

A box to protect.
A shape to carry.
A symbol to wear.

Brand philosophy

Our product journey begins
with the selection of materials.

The fabric used for the jewelry box is the same fabric adopted by world-renowned fashion houses.

For the metals and stones used in our jewelry, we select only materials worthy of being worn for a long time.

They are shaped by the hands of artisans, who meticulously work on each piece.

We continue to create things that can stay with you for a long time, and deeply.

That's because we believe that only what touches a true sensation can awaken one.